Quick Response codes, or QR codes for short, seem to be everywhere lately!  From magazine ads to store windows, QR codes are the fastest way to get your tech-savvy customer to your business’ website.

By downloading a QR reader app for free, a QR code can be read quickly by your smartphone.  Think of a barcode that can store much more data than you can imagine.  Now think of all the places you can put such a small branding – the possibilities are endless.  A business can use a QR code to show information such as directions to their business, their company’s BBB Business Review or even a URL that the viewer can click to receive a coupon.  You can even put a QR on your business card with a link in the QR that takes the recipient directly to your website or add a QR that contains your contact information making it easy to add that info to a cell phone.

The BBB offers the following “quick” tips to businesses who are considering a QR code:

Where to display?  Windows of your store, paper advertisements, business cards, email signatures, shirts, mugs, ties and any other relevant products.

How do you generate your own QR code for free?  Many sites offer a free QR generator that spits out an easily copied code that can be used as a template for all of your QR code needs.

Are there risks?  Just like with any other website, you should never use a QR code that will link to a website that you don’t trust.

To get your unique code for your BBB Business Review, please call 409/835-5951 x104 or e-mail info@bbbsetexas.org.