Jewelry is on the wish lists of a quarter of respondents in a 2013 holiday survey by the National Retail Federation. Is it on yours?  Choices are many when it comes to gifting your guy or gal with necklaces, earrings or bracelets.  Whether you’re buying costume jewelry or the real deal, you need to be smart.    

 1.    Costume jewelry …

Generally no rules when it comes to costume jewelry … low-priced option allows you to pick pieces without being concerned about being ripped off

 2.    Shopping for real bling ...

Diamonds, gemstones or pearls … Do your homework … Know the differences between 24K gold and 14K gold, diamonds vs. cubic zirconia, natural gemstones vs. laboratory-created gemstones and cultured pearls vs. imitation pearls … Know your budget

 3.   What is another key to buying the perfect piece of jewelry?

What does the recipient like and wear?  Does she wear mostly colorful and chunky costume jewelry? Or does she opt for gemstone pendants? Does she (or he) wear studs or hoops?

4.  Any further advice when you’re ready to shop?

           a.  Check out BBB Business Reviews for trustworthy jewelry stores

           b.  Take a good look at the piece you intend to purchase … Give it the “snag” test by running it over your blouse, shirt or skin to ensure the prongs or other metal parts don’t snag on skin on clothing

           c.  Ask about returns and guarantees … What if your loved one doesn’t absolutely love the piece? Can it be returned for something different?

5.  Where can consumers receive further information?  (409) 835-5348 or (855) BBB-SETX, or www.bbb.org